See exactly how AI engines describe your brand today.
The Peralytics SEO Audit is a 120-point teardown of how your brand performs across every major AI surface. Plus a prioritized 90-day plan to fix the gaps. Most new engagements start here.
Peralytics · audit scorecard
120-point AI readiness
62 / 84
sample preview
Technical readiness
21 / 28
- AI bots allowed (GPTBot, ClaudeBot, PerplexityBot)
- Server-side rendering for primary content
- llms.txt published and curated
- Core Web Vitals within targets
Schema & entities
18 / 26
- Organization schema with sameAs links
- Article schema on every editorial page
- Person schema for named authors
- Wikidata entry claimed and complete
Content quotability
23 / 30
- Direct answer in first 150 words
- Defined entities on first mention
- Short paragraphs and clear H2 structure
- Visible update dates and refresh cadence
What an AI SEO Audit is.
An AI SEO Audit is a focused review of how well your brand is set up to be found, understood, and recommended by AI engines. Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and Bing Copilot.
It covers four areas: how AI engines describe you today, the technical signals on your site, the content depth across your category, and the entity and authority work that supports it all. Each area gets scored, and every issue gets a specific, prioritized fix.
The output is not a generic SEO checklist. It is a 120-point report tied to your category, your competitors, and the prompts your buyers actually ask. You walk away with a 60-minute strategy call, a written report, and a 90-day roadmap you can run in-house or with us.
Why an AI SEO Audit matters before anything else.
Most brands trying to do AI SEO are flying blind. They know AI engines exist, they suspect they are missing out, but they cannot answer a basic question: how visible am I, on what prompts, against which competitors, today?
Without that baseline, every investment is a guess. You publish more content without knowing if it will get cited. You add schema without knowing what AI engines actually use. You hire help without knowing what gap you are filling.
An audit fixes that in a week. You get a real measurement, a real list of issues, and a real plan. Before spending any money on the work itself. Many clients use the audit as a one-time strategic asset and run the fixes in-house. That is fine. We invest the time because most brands who see what is possible decide to engage anyway.
How the AI SEO Audit works.
Four parallel workstreams come together in a single delivery.
AI visibility benchmark
We run 30+ branded prompts and 30+ category prompts through ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Each answer gets scored for accuracy, frequency, sentiment, and competitor presence.
Technical AI readiness
We test crawl access for AI bots, schema coverage, semantic HTML, llms.txt, internal linking, freshness signals, performance, and rendering, across at least 50 key pages.
Content and entity depth
We score your topical coverage, entity strength, content depth, and citation gap against named competitors in your category.
Prioritized 90-day roadmap
Every issue gets a recommendation, an impact score, and an effort estimate. The roadmap is ranked: the first three fixes you should ship this month, the five for next month, and the strategic moves for the quarter.
Our audit process.
Seven to ten business days from kickoff to delivered report. No surprises.
- STEP01
Kickoff call
A 30-minute kickoff with a senior strategist. We align on your priority prompts, competitors, and business goals so the audit is tied to real outcomes.
- STEP02
Prompt testing
We run the agreed prompts through every major AI engine and capture the full output, citations, and competitor mentions.
- STEP03
Technical audit
We crawl your site, test AI bot access, score schema, and review at least 50 high-priority pages against a 120-point checklist.
- STEP04
Competitor benchmarking
We benchmark your visibility, technical setup, and content depth against 3 to 5 named competitors so the report is comparative, not abstract.
- STEP05
Report build
A senior strategist. The same one who would lead your engagement. Writes the report. Findings, scored issues, prioritized fixes, and the 90-day roadmap.
- STEP06
Strategy call and handoff
A 60-minute strategy call to walk through the report, answer questions, and align on what to do next. You leave with the report, the roadmap, and clear next steps.
What the audit surfaces.
The same root causes show up again and again. The audit is built to find them quickly.
Problem
You rank in classic search but are invisible in AI engines.
What we do
We trace it to the specific gap, usually structure, entity strength, or off-site signals, and prioritize the fixes that close it fastest.
Problem
Your AI engines describe you with outdated or wrong information.
What we do
We identify the sources driving the inaccurate description and outline the corpus and retrieval work needed to update the narrative.
Problem
Your schema is partial or wrong.
What we do
We score every page against the schema types AI engines actually use and produce a prioritized fix list, not generic 'add schema' recommendations.
Problem
Your competitors are cited on prompts you should win.
What we do
We diagnose why prompt by prompt and produce a counter-strategy. Content, citations, and entity work, for each one.
Problem
You have great content that is impossible for AI engines to quote.
What we do
We mark the specific structural issues on your top pages. Paragraph length, answer placement, schema gaps, and provide rewrite templates.
Who the AI SEO Audit is for.
The audit is built for brands that are serious about AI search but want a real measurement before committing.
Brands new to AI SEO
Companies that have done classical SEO well but never tested where they stand in AI engines.
In-house teams scoping a plan
SEO and content leads who need a credible, scored baseline to take to their executive team.
Brands switching from a current agency
Companies that want a real assessment from an independent senior strategist before changing partners.
Brands launching new products or rebrands
Companies repositioning who need to know how the change is propagating across AI engines.
Investors and acquirers
Investors evaluating a target's AI search position as part of diligence on a content-driven business.
Anyone curious about AI visibility
If you have asked 'what does ChatGPT say about us' more than once, the audit is the cleanest way to find out.
What you actually get from the audit.
Every audit delivers the same outputs, every time.
A clear visibility baseline
You know where you stand in every major AI engine, on every priority prompt, against every named competitor.
A scored technical readiness report
Every page in scope is scored against a 120-point checklist. Fixes are prioritized by impact and effort.
A 90-day roadmap
The first three fixes you should ship this month. The five to ship next month. The strategic moves for the quarter.
A 60-minute strategy call
Direct time with the senior strategist who would lead your engagement. Substantive, not a sales pitch.
A competitor benchmark
Where you stand against 3 to 5 named competitors, and what they are doing that you are not.
A useful asset, with or without us
Many clients run the audit findings in-house. That is fine. The audit is built to be useful either way.
Common questions about AI SEO Audit.
Is the AI SEO Audit really free?
For qualifying brands, yes. We invest the time because most clients who see what is possible decide to engage, but there is no obligation. Qualification is about fit, not size. If you are a real business with a real category, we will run the audit.
How long does the audit take?
Seven to ten business days from kickoff to delivered report. The strategy call is scheduled the same week. Highly regulated industries or large multi-region brands may take two to three weeks.
Who runs the audit?
A senior strategist, not a junior with a template. The same person who would lead your engagement if you decided to work with us. Recommendations are real, the strategy call is substantive, and nothing gets lost in handoff.
What do I have to provide?
A 30-minute kickoff call, access to read-only data (Search Console, GA4, key dashboards if you have them), and the list of competitors and priority prompts you want included. That is it.
Can I run the audit recommendations in-house?
Yes. The report is written so an in-house team can act on it without needing us. About a third of audit recipients run the fixes themselves. That is fine, and often the right choice when the team has the bandwidth.
What happens after the audit?
If you want to work with us, we propose an engagement matched to the roadmap. If you want to run it in-house, we send the report and stay available for questions. There is no high-pressure follow-up.
How is this different from a free SEO audit tool?
Tools score pages against generic checklists. We score your brand against your real competitors, on your real prompts, in real AI engines, with a real strategist writing the report. The output is comparable to a paid enterprise audit, for the brands that qualify, at no cost.
Go deeper on the topic.
Field-tested guides and original research from the Peralytics team.
Technical SEO for AI Search Engines: The 2026 Checklist
A focused technical SEO checklist for the AI search era. Crawl access, schema, llms.txt, rendering, and internal linking. Covering the signals that actually matter.
Read articleWhat Is an AI SEO Company? A Clear, Practical Definition
An AI SEO company helps brands get found, cited, and recommended across AI-powered search. Here is what they actually do, how they differ from traditional agencies, and how to choose one.
Read articleAI SEO vs Traditional SEO: What Stays, What Changes, What Dies
An honest comparison of AI SEO and traditional SEO. Where the disciplines overlap, where they differ, and how to decide which to invest in first.
Read articleExplore the rest of our AI SEO services.
View all services →Generative Engine Optimization
Earn citations inside Google AI Overviews and SGE results.
Learn moreAnswer Engine Optimization
Become the source answer engines quote and link to.
Learn moreLLM SEO
Rank inside ChatGPT, Claude, Gemini, and Perplexity.
Learn moreSEO for AI Search
A complete strategy for the AI-first search landscape.
Learn moreLocal AI SEO
Win local queries across AI and map-pack results.
Learn moreWant to see how this would look for your brand?
Start with a free AI SEO audit. A senior strategist will run your brand through every major AI engine and send back a 120-point report. Plus a 90-day plan to win.