We are an AI SEO company. not an SEO agency with a prompt.
Peralytics was founded by senior SEO operators and ML engineers who saw a simple truth: generative search is not a feature. It is a new search engine, and it needs its own playbook.
Why we exist.
In 2023, two of our founders kept hearing the same question from clients running mature SEO programs: Why is none of this showing up in ChatGPT? The traditional SEO playbook was not built for engines that synthesize answers. It was built for engines that rank links.
Peralytics is the answer to that question. We rebuilt the search agency from scratch around how Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude actually decide who to cite. We hire strategists who can do both classical SEO and AI search. We invest in research and tooling because the field changes every quarter.
We work with seed-stage startups through public companies, but the through-line is the same: ambitious teams that want to win search as a revenue channel, and want a partner that will still be right about it five years from now, not just next sprint. You can meet our team to see who you would actually be working with.
How we think about AI SEO.
A short read on our philosophy. If any of this clashes with how you want to work, we are probably not the right fit, and that is fine.
SEO and AI SEO are one program, not two.
We have never seen a brand win sustainably by treating AI SEO as a side project. The fundamentals. Crawlability, content quality, authority. Feed both classical rankings and AI citations. Splitting them across two teams creates duplicate work and weaker results. Read our take in SEO for AI Search.
Technical SEO still matters. Probably more.
AI engines need to read, parse, and confidently quote your content. That makes clean HTML, semantic structure, schema, and crawl access more important than they were five years ago, not less. We treat technical SEO as a first-class discipline, not a checklist.
Content has to do two jobs now.
Pages still need to rank in classical search. They also need to be quotable: direct answers, defined entities, real citations, evidence. Most of the highest-leverage work is restructuring the content you already have, not writing more.
Entities are the new authority signal.
AI engines decide who to cite using entity graphs and topical associations. Backlinks still matter, but they are no longer the only authority signal. We invest heavily in entity SEO and topical authority work, because it is the strongest predictor of long-term AI visibility.
SEO is a long-term game. We play it that way.
Real AI SEO compounds across quarters and years. We design programs for durable advantage, not short-term spikes. That sometimes means choosing the slower, more defensible move, and explaining why.
Transparency is a feature, not a perk.
You should always know what we are doing, why, and what it is delivering. Our reporting is plain-English. Our dashboards are live. Our quarterly reviews are direct. If we are not sure something is working, we say so.
The same six steps on every engagement.
Predictable, transparent, and built so progress is visible at every stage.
- STEP01
Listen, then plan
Every engagement starts with a real conversation about your business goals, not a generic SEO intake form. The work follows the goals, not the other way around.
- STEP02
Baseline everything
Before we touch anything, we benchmark where you stand: classical rankings, AI citations, technical readiness, content depth, entity strength.
- STEP03
Ship in 2-week sprints
No quarterly reveals. Every two weeks something concrete ships. A page rewrite, a schema fix, a content piece, an authority win. Progress compounds.
- STEP04
Report in plain English
Monthly dashboards anyone can read in 5 minutes. Quarterly business reviews tied to pipeline. No 80-slide PDFs. No buzzwords.
- STEP05
Adjust openly
When something does not work, we say so. When the field changes (and it does, often), we update the playbook and explain why.
- STEP06
Earn the next quarter
We are month-to-month after the first 90 days because we want to earn the renewal with results, not lock you in with a contract.
Four operating principles.
We will not compromise on these, no matter how big the brief.
Pipeline over impressions
We measure ourselves by qualified pipeline and revenue impact. Every report ties AI visibility to a real business outcome, not vanity metrics.
Senior strategists, end-to-end
No layered handoffs. The strategist on the audit is the strategist on the engagement. You always know who owns the work.
Original research first
We invest in proprietary studies and benchmarks so your brand becomes the source AI engines cite, not the page that paraphrases someone else.
Transparent and flexible
Month-to-month after the first 90 days. Live dashboards. Plain-English reporting. No lock-in clauses.
Curious how an engagement actually looks?
Start with the free AI SEO audit. You will get a sense of how we work, what we ship, and whether we are the right fit, with no obligation either way.