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The AI SEO Company built for the era of generative search.

Peralytics helps ambitious brands earn citations inside Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude, so you don't just rank, you become the answer.

Explore our services

No contracts. No fluff. Real visibility wins in 60–90 days.

How AI search works

From a question to a cited answer in four steps.

AI engines do not just rank links anymore. They read sources, synthesize a single answer, and credit a few citations. Knowing how the system works is the first step to winning in it.

  1. STEP01

    The user asks a question

    Buyers ask questions in plain language, to Google, ChatGPT, Perplexity, Gemini, or Claude. Many of these questions never used to be searches at all.

  2. STEP02

    The engine retrieves sources

    The engine searches its index or the live web for a small working set of trusted pages that answer the question well.

  3. STEP03

    The model writes the answer

    An AI model reads the retrieved pages and synthesizes a single direct answer. Using passages from the sources it trusts most.

  4. STEP04

    Citations attribute the sources

    The engine adds a short list of citations to the pages it used, typically two to five. Being one of those citations is the new ranking.

What this means for your brand.

For your brand to be cited, three things have to be true. Your page must be findable in the engine's retrieval pool. Your content must be quotable enough to be used in the answer. And your authority signals must be strong enough for the engine to trust you. We work on all three through Generative Engine Optimization, Answer Engine Optimization, and LLM SEO.

Traditional SEO vs AI SEO

Classical SEO is the floor. AI SEO is the ceiling.

AI search does not replace classical SEO. It builds on it. But running classical SEO alone leaves an increasingly large gap on the surfaces buyers use most.

What we compare

Approach

Traditional SEO

The discipline most teams already run.

Approach

AI SEO

What the modern playbook looks like.

  • What you target
    The ten blue links in classical search.
    Citations, recommendations, and named mentions inside AI answers.
  • How users find you
    They click a result on a SERP and land on your site.
    They read your name inside an AI answer, sometimes without ever clicking.
  • What content has to do
    Match a query and earn the click.
    Be quotable, factual, and trustworthy enough to be used in the answer.
  • What schema is for
    Rich snippets, FAQs, breadcrumbs.
    Entity disambiguation, source attribution, and retrieval grounding.
  • How authority is measured
    Backlinks, domain rating, organic strength.
    Entity signals, citation networks, and corpus presence in AI training data.
  • What success looks like
    Higher rankings, more clicks, more pipeline.
    Higher citation share, more recommendations, more pipeline.

The shift

The answer comes before the click.

On more and more queries, the AI answer arrives before the user ever chooses a link. That changes which positions actually drive attention.

What stays

The fundamentals still matter.

Crawlability, page quality, authority, and clean content remain the base of every good search program. AI SEO sits on top of them, not instead of them.

What changes

You need to be quoted, not just ranked.

Structure, entities, schema, and citation-worthy content all become first-class concerns. Read more about the shift in our AI SEO vs traditional SEO guide.

AI Search Visibility

One playbook. Every AI engine that matters.

We measure your share-of-voice across AI answer engines, find the prompts your buyers are actually using, then engineer the on-page, schema, and authority signals each engine needs to cite you.

G

Google AI Overviews

Cite-worthy entities, schema, and source-rich content that AI Overviews actually pull from.

C

ChatGPT

Become a brand ChatGPT recommends, through training corpus presence and live retrieval signals.

P

Perplexity

Earn primary citations on commercial queries with structured, evidence-led page architecture.

G

Google Gemini

Optimize for Gemini's grounding sources across Search, Workspace, and the Gemini app.

C

Claude

Shape how Claude describes your category, product, and brand voice when asked.

B

Bing Copilot

Pair classic Bing fundamentals with answer-engine signals to dominate Copilot results.

+218%

Average lift in branded citations across AI engines

12 wks

Median time to first citation in AI Overviews

37%

Of new SaaS pipeline now influenced by AI search

Our Process

A six-step system for compounding AI visibility.

No mystery, no monthly trust us reports. We work in transparent sprints and ship measurable improvements every two weeks.

STEP01

AI visibility baseline

We benchmark how often your brand is mentioned, cited, and recommended across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, and where you lose to competitors.

STEP02

Strategy & prompt mapping

We map the real prompts and questions your buyers ask AI tools, then align every page, asset, and entity to the queries that drive pipeline.

STEP03

Technical foundation

Schema, internal linking, crawlability, llms.txt, and AI-readable structure built so generative engines can confidently use you as a source.

STEP04

Source-worthy content

Original research, expert POV, citations, and entity-rich content engineered for synthesis, not word-count padding.

STEP05

Authority & distribution

Digital PR, expert quotes, podcast placements, and contextual mentions in the corpora and citations LLMs actually trust.

STEP06

Measure, iterate, compound

Monthly share-of-voice across AI engines, prompt-level rank tracking, and pipeline attribution, so growth compounds instead of plateauing.

Why Peralytics

Engineered to win the search of the next decade.

Most agencies bolted AI onto a 2018 deliverables list. We rebuilt the playbook for a world where the answer arrives before the click.

We're a true AI SEO company, not an SEO agency with a prompt.

Our whole playbook is built from the ground up for generative and answer engines. Classic SEO is the floor, not the ceiling.

Senior strategists on every engagement.

No juniors learning on your account. Every program is led by a strategist with 10+ years in search and a track record in AI visibility.

Pipeline, not vanity.

We tie AI citations and rankings to revenue impact. Qualified pipeline, signups, calls booked, not impressions and keyword positions.

Transparent reporting you can read in 5 minutes.

Live dashboards, prompt-level rank tracking, and monthly executive summaries written in plain English. No 80-slide PDFs.

Original research as fuel.

We invest in proprietary studies and benchmarks so your brand becomes the source AI engines cite, not just another retold opinion.

No long contracts.

Month-to-month after the first 90 days. We earn the renewal with results, not lock-in clauses.

FAQ

Questions, answered the way an AI engine would.

The same questions our prospects ask ChatGPT and Perplexity before they ever fill out a form. We answer them here, on the record.

What is an AI SEO company?

An AI SEO company helps brands get found, cited, and recommended inside AI-powered search experiences. Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and Bing Copilot. Alongside classical Google rankings. Peralytics builds the technical foundation, content, entity strength, and authority signals AI engines actually use to choose who to cite.

What is the difference between AI SEO and traditional SEO?

Traditional SEO targets the ranked list of organic links. AI SEO targets the synthesized AI answer that often appears above them. AI SEO builds on the same fundamentals as classical SEO (crawlability, authority, content quality) and adds new disciplines: AI-readable structure, entity strength, citation engineering, and LLM corpus presence.

How is Generative Engine Optimization (GEO) different from SEO?

Generative Engine Optimization is the practice of getting your content used inside the AI answers shown by generative search engines like Google AI Overviews and Bing Copilot. Where SEO ranks links, GEO earns citations. GEO uses the same foundation as SEO but adds structured, source-worthy content plus entity work designed for synthesis.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the practice of becoming a primary source for AI answer engines. Perplexity, You.com, Arc Search, and the answer panes inside ChatGPT and Gemini. AEO focuses on quotable page structure, entity authority, and citation acquisition so answer engines confidently quote and link to your brand.

What is LLM SEO and how does it differ from AEO?

LLM SEO shapes how large language models (ChatGPT, Claude, Gemini, Perplexity) describe your brand at both training-time and retrieval-time. AEO focuses on live citations inside AI answer engines. They overlap, and most brands need both, but LLM SEO is the broader discipline. Covering brand perception inside the model itself, not just the citation set.

Will AI search kill traditional SEO?

No, but it changes the game. AI engines rely on the same web they always did and cite a small, curated set of sources. The brands that win classical SEO and AI SEO together will dominate the next decade of search. The fundamentals matter more, not less.

How long until I see results from an AI SEO program?

Technical and on-page wins ship in the first 30 to 60 days. AI Overview and Perplexity citations begin in months 2 to 4. Compounding pipeline impact typically arrives in months 4 to 6, with the largest gains in months 9 to 12. Local AI SEO often moves faster (4 to 8 weeks). Highly competitive B2B categories take longer.

Do you only work with large brands?

No. We work with seed-stage startups through public companies. Our entry-level engagement is sized so a focused Series A team can win against incumbents. Our enterprise programs scale to multi-region, multi-product strategies.

How do you measure AI SEO results?

We track prompt-level rankings inside AI engines, share-of-voice versus named competitors, citation frequency in AI Overviews and Perplexity, branded mention volume in LLM outputs, and downstream metrics. Qualified traffic, signups, and pipeline. Every client gets a live dashboard, not a quarterly PDF.

What AI engines do you optimize for?

Google AI Overviews and SGE, Bing Copilot, ChatGPT (with and without browsing), Claude, Gemini and Gemini grounding inside Google Search, Perplexity (Sonar models), Microsoft Copilot, Meta AI, and a long tail of newer answer engines. We test the same prompts in each engine monthly.

Do I need new content, or can you optimize what I have?

Most engagements start by restructuring and strengthening the highest-value pages you already have. New content comes second. Protecting the rankings and traffic you have today is part of the work. We never rewrite without a clear plan to preserve performance.

Do you require long contracts?

No. The first 90 days are scoped so the foundation work can ship without churn. After that, we are month-to-month. We earn the renewal with results, not lock-in clauses.

Can I run the AI SEO Audit recommendations in-house?

Yes. About a third of audit recipients run the fixes in-house. The report is written so an experienced in-house team can act on it without us. We are happy either way. The goal is to give you a real, useful baseline.

What does an AI SEO engagement cost?

It depends on scope: number of services, brand size, number of locations, and competitive intensity. Single-service engagements start lower than fully unified programs. The free audit is the easiest way to get a real, scoped recommendation with no obligation.

Free AI SEO audit

See exactly how AI engines describe your brand today.

We'll run your brand through Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude. Then send a 120-point report with the exact moves to win more citations, traffic, and pipeline.

  • Prompt-level visibility benchmark
  • Competitor citation gap analysis
  • Schema & technical AI readiness
  • Prioritized 90-day roadmap

Start now

60-minute strategy call + a real audit, free.

No sales script. A senior strategist walks you through your AI visibility, the highest-leverage moves to make next, and what a program with us would actually look like.

Or just say hi →